Tim Cook speaks up about AI and Apple Intelligence in a new interview and the Apple CEO uses it a lot.

Apple isn’t the First to AI, But it Will Do Things Right – Tim Cook in Latest Interview

At the time of writing, Apple Intelligence is still a week away from public launch. Though currently available in beta, Apple’s CEO Tim Cook uses it regularly in his daily life. He says it’s making a profound difference in lives and his life, too.

While he does go into detail about certain things, but I’m going to touch upon just two of them from the interview with WSJ.

First thing is an obvious one – Apple isn’t the first to do AI. In fact, a recent report from Bloomberg puts Apple’s AI efforts two years behind everyone else’s. However, Tim Cook believes it’s a smart move to do things better than be first at it.

I agree with him. The state in which AI was a couple of years back wasn’t too good. Just recall the amount of hallucinated answers AI chatbots were generating at the time and you’ll get the idea what I’m talking about.

Though Apple’s effort isn’t perfect when it comes to Apple Intelligence, but it has one edge which no-one else does – AI within a properly controlled ecosystem, which means the best-possible experiences around every single corner.

Secondly, Tim Cook uses Apple Intelligence a lot in his daily life. The one particular feature that he’s using is ‘summaries.’ Instead of going through long emails and websites, he just summarizes them and saves time.

Given how busy Tim Cook must be, it’s the perfect feature to have around. No-one has time to read through massive emails or articles when you are the CEO of a multi-trillion dollar company.

Having said that, I strongly believe summaries are going to discourage the art of great writing. Just imagine for a second you craft the most perfect email of your life just to have the other person summarize it completely. Your effort went out the window.

I’m not saying it’s a very bad thing, for some people summaries are going to be a fantastic as it will highlight the interesting points in an email or article rather than make you ready through it all. I know I’m going to use it, maybe a little too much.

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Last Update: October 21, 2024