In a brand new interview, Apple’s Craig Federighi sat down to talk about Apple Intelligence and Siri.
Apple Senior Vice President Software Engineering Craig Federighi Talks Apple Intelligence and Siri in New Interview
When it comes to AI, Apple is definitely not the first. In fact, many companies aren’t going to be the first going forward either. It’s a thing everyone wants to get onboard with and the whole AI dream will take time to fully realize.
Craig Federighi sat down with WSJ to talk about Apple Intelligence, Siri and the work the company is currently doing. One thing is clear – while Apple isn’t the first to do AI, but it wants to get it right, something which Tim Cook said in an interview as well.
Craig talks about how the company just does not want to toss in a chatbot and call it a day. It wants to give AI proper meaning and want to integrate it into the system in a way that makes sense.
That is an extremely wise move and I agree. Because, some companies do have the chatbot-only approach and none of them are making good strides. Getting AI to do more meaningful tasks and not work as a chatbot only is definitely the way to go. Not many people are keen on chatting to a machine either.
When asked about Siri, Craig assured everyone that it will keep on improving. An assistant that started off as a great party trick to check the weather will be able to understand context, allowing it to better understand you and give you the best-possible answer to the questions you may have.
I’m not going to talk about the interview any further and I’ve left out some key details from what I’ve written above. It’s best to check out the interview from start to finish yourself to get a great insight to how Apple is taking AI forward.
Personally, I’m not sold to AI that much because it has been mostly pushed by companies as a chatbot, nothing more. Apple’s approach is extremely different and one I hope works not just for me, but everyone who are looking forward to getting some artificial intelligence convenience in their daily lives.
