According to the latest data by CIRP, it seems as though Apple sold more iPad Pro tablets in the last quarter compared to any other model.
Latest Data Shows People Bought More iPad Pros Last Quarter than the iPad Air and Standard iPad
The iPad Pro is a very expensive tablet, especially if you’re buying from the M4 lineup. If you are buying an older model, which you can easily find brand new on sites like Amazon and Best Buy, then you can save a ton of money.
When it comes to iPad Air, the same thing applies. While the M2 model keeps the price of the M1 model, but with the addition of the 13-inch variant, users do have to pay more money.
The entry-level iPad offers everything a user needs to get the full iPadOS experience, though the future doesn’t look too bright when it comes to Apple’s Intelligence. But that can suddenly change with an upgrade with support for AI features.
iPad mini, on the other hand, is a very niche product, and it makes perfect sense that a lot of people might not invest themselves in it.
With that out of the way, the numbers from CIRP are absolutely crazy. First of all, how did the iPad Pro manage a bigger share of sales compared to every other iPad?
Despite being an expensive product, people are buying more iPad Pro tablets, and data shows it makes a huge chunk of 45% of iPads sold in the last quarter ending in September.
iPad Air is a great value tablet, right? Well, it only managed a share of 13%.
Things on the iPad mini side of the fence are rather interesting. This data does not include the new iPad mini 7, and yet the mini tablet managed a 9% share of all iPads sold.
Last but not least, the entry-level iPad held its ground with a massive 33% share. It makes sense, too. Those who want an iPad without caring too much about features buy the entry-level product, not anything else.
Now, the thing is, the iPad Pro is an expensive product, and even if it sells fewer in number compared to a cheaper iPad model, the revenue generated from the Pro model will be far greater.
The data does not mention whether the share is the number of units sold or revenue generated.
Not only that, the data does not cover which iPad model was sold specifically. Did the M2 iPad Pro sell more? Did people buy more M1 iPad Airs? Did people spend more money on the iPad 9?
Interestingly, if you take a look at the entire iPhone 16 lineup, you’d expect the base model iPhone 16 to sell well because it’s cheaper, right? Not at all. People are buying the iPhone 16 Pro Max more compared to any other model.
We need a lot of answers at this point.
