The iPhone 17 Pro Max may end up being called the iPhone 17 Ultra, if the latest rumor is to be believed.

Apple Might Launch the iPhone 17 Ultra this Year, Not the iPhone 17 Pro Max

The iPhone Ultra shows up in the rumor mill from time to time, and it hasn’t materialized so far. The Apple Watch Ultra has, and it gives us an idea what to expect from an ‘Ultra’ device too.

For example, you can expect a larger display, a bigger battery and a little extra of everything. Interestingly, that sounds like an iPhone Pro Max, or the upcoming iPhone 17 Pro Max.

Using its own sources, the account yeux1122 on Naver has put together rumors surrounding the upcoming smartphone. Interestingly, it’s being referred to as the iPhone 17 Ultra.

That’s not all. The summary says the phone will have a slightly smaller Dynamic Island, a vapor chamber cooling system, and a larger battery.

Interestingly, the vapor chamber cooling system rumor surfaced again this week, and the above report adds more weight to it. Whereas the bigger battery rumor has started to float fairly recently too.

However, the vapor chamber may just be exclusive to the larger model and may not make its way to the iPhone 17 Pro.

The smaller Dynamic Island will likely be a part of the iPhone 17 Ultra only and won’t make it to the iPhone 17 Pro. This clearly means Apple wants everyone to pay up to get better features this time around.

Though the blog does not mention anything regarding RAM, but I’ll go out on a limb and say the iPhone 17 Ultra may be the only smartphone with 12GB of RAM while the iPhone 17 Pro will ship with 8GB only.

If Apple is going to do an Ultra iPhone this year, then it makes perfect sense that it gets everything extra compared to the iPhone Pro.

I’m not going to ask everyone to accept everything above at face value. But if you think about it, it makes perfect sense for Apple to clearly define its lineup.

The lineup will start with the iPhone 17, which is the standard model with all the basic features. Then comes the iPhone 17 Air, which is thin and light, yet does everything to some extent. Then there’s the iPhone 17 Pro, that’s slightly extra, while the iPhone 17 Ultra goes above and beyond the entire lineup with exclusive, high-end features.

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Last Update: March 14, 2025