In a recent interview, Tim Cook calls the Vision Pro an ‘early adopter product.’
Apple CEO Tim Cook Calls the Vision Pro an ‘Early Adopter Product’ and is Excited About People that are Onboard
No matter how you slice it, good or bad, the Vision Pro is a work of art. However, the one thing that’s holding it back is the price.
Starting at $3,499 for the base model with a huge Apple Intelligence shaped void in the middle, it’s not cheap at all.
However, Tim Cook, Apple’s CEO, doesn’t see it that way. In a recent interview with Wired, he says that the Vision Pro is an ‘early adopter product’ and that it’s tomorrow’s technology in the hands of people today.
The interesting thing is, Tim Cook believes enough people are onboard to make things exciting and that the ecosystem is flourishing.
That’s actually quite interesting and it matters what the CEO of the company thinks about the product.
The thing is, complete silence and lack of words puts a product in a bad place.
Calling it an ‘early adopter product’ means that Apple is vigorously testing the waters before making its next move. I’m sure Apple realizes that price is the elephant in the room.
But, at the same time, the Vision Pro is such a high quality product. You look at the hardware and software experience, and it immediately makes you go ‘it must be expensive’ and it is.
If Apple is going to bring the price down, it has to cut a lot of corners in the current hardware. But at the same time, technologies tend to get cheaper once things start to get mainstream.
Apple is definitely working on the Vision Pro 2, and the rumors surrounding it are growing too. But it will truly matter when Apple starts working on a version that’s for the mass market, much like the Meta Quest.
